This
report aims to provide a comprehensive strategic analysis of the
global video conferencing market along with the market size and
growth forecast for the period from 2012 – 2020. The key factors
driving the growth of video conferencing market include: increasing
globalization of businesses, and rising costs of international
operations. With the increase in costs of managing and maintaining
the global supply chain, the need for efficient and cost-effective
means of communication has increased. Video conferencing is a viable
solution for multinational organizations to easily establish
communication facilities between the headquarters and various offices
scattered across the globe.
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Another
factor driving the growth of video conferencing market is the rise in
applications of video conferencing in the healthcare and education
sectors. Healthcare organizations are able to increase the reach of
healthcare services through managed video conferencing services and
cloud-based video conferencing solutions. Remote patient monitoring
and tele-consultation have been widely implemented across the world.
In the education sector, video conferencing has found numerous
applications in distance learning and web seminars. Educational
institutes are able to offer tutorial and training services to
numerous students in different parts of the world using video
conferencing solutions.
This
research study on the global video conferencing market offers a
detailed analysis of the various deployment models of video
conferencing solutions and aims to explain the driving forces behind
the rising demand for these models in different industries. The
report also provides an analysis of the various factors affecting the
market dynamics such as market drivers, restraints, and growth
opportunities. These factors help in analyzing various trends that
would impact the market during the forecast period from 2014 - 2020.
The report includes a comprehensive coverage of underlying economic
and technological factors influencing the video conferencing market.
Furthermore, the report aims to provide strategic insights into the
supply chain of the video conferencing market by deploying Porter’s
Five Forces analysis and value chain analysis. The market share
analysis of key players in the video conferencing market throws light
on the prevalent competition in this market.
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Based
on the deployment model, the video conferencing market is segmented
into: on-premise video conferencing, managed video conferencing
services, and cloud-based video conferencing. Based on factors such
as budget, scalability, availability, and security, customers
identify a best-fit solution out of all the models in order to cater
to their requirements. Cost plays a crucial role in the
decision-making process for various video conferencing solutions.
Another factor that plays a crucial role in the selection of
deployment model for video conferencing is security. Video
conferencing solutions are deployed in various industries including:
corporate enterprises, government and defense, healthcare, education,
manufacturing, retail, and media and entertainment. Factors that
affect the growth of video conferencing solutions in these industries
have been identified in this report. The study provides a
comprehensive assessment of various end-use industries and deployment
models in the global video conferencing market. The report aims to
provide a comprehensive cross-sectional analysis of the video
conferencing market across geographies including North America,
Europe, Asia Pacific, and the Rest of the World (RoW).
In
addition, the report provides a competitive landscape of the video
conferencing industry and identifies various business strategies
adopted by the leading players. Under the company profiles section,
the report provides an overview of the companies operating in the
market, strategies deployed by them to gain competitive advantage,
annual revenue generated by them in the past two/three years, and
recent developments. The companies profiled in this report include
Polycom, Inc., Avaya, Inc., Cisco Systems, Inc., Microsoft
Corporation, Vidyo, Inc., Lifesize (Division of Logitech
International S.A.), ZTE Corporation, Huawei Technologies Co., Ltd.,
Adobe Systems, Inc., and InterCall (West Corporation).
The
global video conferencing market is categorized into the following
segments:
Video
Conferencing Market, by Deployment Type
- On-premise Video Conferencing
- Managed Video Conferencing
- Cloud-based Video Conferencing
Video
Conferencing Market, by End-use Industry
- Corporate Enterprise
- Healthcare
- Government and Defense
- Education
- Others (Manufacturing, Retail, Media and Entertainment)
Video
Conferencing Market, by Geography
- North America
- Europe
- Asia Pacific
- Rest of the World
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