At
present, growing concern for hygiene is increasing the demand for
feminine hygiene products globally. Due to globalization and
increasing awareness towards healthy living, feminine hygiene
products market across Latin America is witnessing rapid changes.
Thus, feminine hygiene products market is experiencing varied trends
across Brazil, Argentina, Chile and Peru.
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Feminine Hygiene Products Market Report with Full TOC at
http://www.transparencymarketresearch.com/latin-america-feminine-hygiene-products.html
Brazil,
Argentina, Chile and Peru are covered in the scope of this report.
The report also presents an insight into value (USD, ARS, BRL, CLP,
PEN million) and volume (UNITS-million) of feminine hygiene product
usage in Latin America. The study provides the present and future
market trends over the forecast period.
The
scope of the Latin America feminine hygiene products market report
covers five types of feminine hygiene products namely internal
cleansers and sprays, pantiliners and shields, sanitary pads, tampons
and women's disposable razors and blades. Changing lifestyle, spurt
in the number of working women population and growing preferences for
convenient products are fueling the demand for feminine hygiene
products across Latin America. The report also provides an idea how
the market for feminine hygiene products had witnessed rapid change
over the past few years due to hygiene consciousness. Increasing
consumer preference for fashion and convenience is fueling the demand
for feminine hygiene products in Latin America.
Brazil
dominates the feminine hygiene products market across the Latin
America followed by Argentina. Brazil with its huge population has
been showing strong acceptance for sanitary products. Brazilian
consumers prefer premium sanitary protection products over general
products such as pantiliners, shields and tampons. Keeping an eye on
the market trend manufacturers are continuously making investments
and launching products with added features to meet the consumers
demand. The consumers in Argentina have become more rational in
choosing mid range feminine hygiene products due to low purchasing
power. With the ongoing market scenario, manufacturers are focusing
on introducing new products at low packaging to attract consumers.
Consumers in Chile show strong preference for internal cleansers and
sprays due to rising concerns for health and hygiene. With changing
mind set and rising disposable income, consumers are shifting towards
premium feminine hygiene products.
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Furthermore,
sanitary pads are preferred over other sanitary protection products
in Peru and are expected to maintain its position in coming years.
Peruvian consumers show strong preference for ultra thin sanitary
pads which is invisible and convenient and also provides extra
leakage protection. Manufacturers are anchoring on aggressive
advertisements and campaigns for making sanitary products more
attractive and accessible to lower and middle class households.
Manufacturers are also focusing on small packaging format for the
sanitary pads to meet the consumer demand. Fashion consciousness and
demand for using easy and comfortable products is making a positive
impact on the demand of feminine hygiene products. Growing hygiene
consciousness and rising awareness towards cleanliness and beauty is
fueling the demand for feminine hygiene products across the countries
in Latin America. The report provides manufacturers, distributors and
suppliers a clear idea about the present and future market scenario
and helps them to formulate their business strategies accordingly.
Consumer concerns towards beauty and healthy living along with
increasing product availability through major distribution channels
would further fuel the growth of feminine hygiene products across
Latin America market.
Feminine
hygiene products in Latin America are sold through various channels.
Distribution of products is another area of significant value
addition. Dollar stores, variety store and general merchandise
retailers, cash & carries & warehouse clubs, department
stores, convenience stores, hypermarkets and supermarkets (incl.
discounters) and other general retailers are the key channels for the
distribution of feminine hygiene products. Hypermarkets and
supermarkets, convenience stores, drug stores & pharmacies and
health & beauty stores have become major channels for the
feminine hygiene products across the Latin America and are expected
to maintain its leading position over the forecast period. With
active and busy lifestyle, consumers are opting for distribution
channels for purchasing their necessary goods in order to save time
and money.
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