Asia
Pacific feminine hygiene products market has experienced diversified
trends across countries such as Australia, China, Hong Kong, India,
Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore,
South Korea and Thailand.
Browse
Feminine Hygiene Products Market Report with Full TOC at
http://www.transparencymarketresearch.com/asia-pacific-feminine-hygiene-products-market.html
This
market has been segmented by types of feminine hygiene products into:
internal cleansers and sprays, tampons, pantiliners and shields,
sanitary pads, women's disposable razors and blades. This report
highlights the tremendous growth in the feminine hygiene products
market during the past few years due to factors such as intense
competition, changing consumer preferences, product innovation, and
increasing consumer health concerns. As women live a fast moving
life, so they prefer to use easy and convenient sanitary products in
their menstruation days. Having a dynamic role in our society, women
seek sanitary protection products that suit their needs the most.
Increasing consumer’s preferences for fashion and comfort is
fueling the demand for feminine hygiene products in Asian countries.
Manufacturers are investing a huge amount in advertising campaigns of
feminine hygiene products to increase awareness among the consumers.
The
scope of the Asia Pacific feminine hygiene products market report
also provides an insight into value (USD, AUD, CNY, HKD, INR, IDR,
JPY, MYR, NZD, PHP, SGD, KRW, THB million) and volume (units-million)
of feminine hygiene products usage in the Asia Pacific market. The
study highlights current market trends and provides forecast from
2014 to 2020. In addition, current and future market trends are also
covered under the scope of the report.
By
country, Australia, China, Hong Kong, India, Indonesia, Japan,
Malaysia, New Zealand, Philippines, Singapore, South Korea and
Thailand have been covered in this report. In addition, brand share
and distribution channel share from 2012 to 2014 are provided for a
better understanding of the market. This report will help
manufacturers, suppliers and distributors to understand the present
and future trends and formulate their strategies accordingly.
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China
holds its leading position in feminine hygiene products market across
Asia Pacific, followed by Japan. In China with rising awareness and
hygiene consciousness, consumers are prone to use premium quality and
expensive sanitary products such as pantiliners and shields and
tampons. Keeping in mind the consumers’ trends, the manufacturers
are continuously making huge investments in advertising and launching
new products with added features to grab the major chunk of the
market. The consumers in Japan are very conscious towards healthy
life. The role of female in Japan has greatly changed in the last one
decade, with more active involvement in the society. They depend on
various sanitary products to keep them active and fresh during
menstruation period as well as non menstruation period.
With
the rising consciousness of feminine hygiene, women are now turning
towards premium products such as pantiliners and shield, tampons and
disposable razors and blades instead of using common sanitary
products. At present India is comparatively smaller market for
feminine hygiene products however, this market is expected to witness
robust growth during the forecast period growing at a high CAGR. The
increasing numbers of working women across urban India is supporting
the growth of sanitary products. The manufacturers are creating
awareness by distributing free samples in rural India and the central
Government is organizing free sanitary towel distribution program
“ASHA” for rural secondary school girls. The program is becoming
popular and this in turn is expected to increase the sales of
sanitary towels during the forecast period. In India still 70% is
rural population, so manufacturers have big opportunity to tap the
market. The scope of the report provides manufacturers, suppliers and
distributors a clear idea about the present and future market
scenario that helps them to formulate their business strategies
accordingly.
Feminine
hygiene products are sold through a variety of channels. Distribution
of products is another area of significant value addition. Major
distribution channels such as drug stores and pharmacies, health and
beauty stores, supermarkets and hypermarkets, convenience Stores are
among the most preferred destinations or channels for the sale of
condiments sauces. Supermarkets and convenience stores have become
popular channels for purchase of goods due to improvement in the
standard of living of people in Asia Pacific. Supermarkets and
hypermarkets are likely to dominate the distribution channel by 2020.
Emerging markets such as Australia, South Korea, New Zealand,
Indonesia, and Hong Kong are anticipated to witness a significant
increase in usage of feminine hygiene products due to increased
disposable income in near future.
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