The
market was valued at USD 24.94 billion in 2013 and is expected to
reach USD 79.38 billion by 2020, growing at a CAGR of 18.1% from 2014
to 2020. Western Europe was the largest revenue contributor in 2013,
accounting for almost 38% of the global IPTV market revenue. The
growth is mainly driven by increasing broadband penetration and
decreasing prices of IPTV subscription globally. The IPTV market
lately has also witnessed increase in number of IPTV subscribers,
mainly fueled by demand for enhanced user viewing experience as
delivered by IPTV and development of supporting infrastructure in
emerging countries. Asia Pacific is analyzed to be the fastest
growing market for IPTV during the forecast period. IPTV market for
Asia Pacific excluding Japan (APEJ) is estimated to grow at a CAGR of
21.1% from 2014 to 2020. China, India, South Korea and Indonesia are
expected to be the major contributors to the market in the near
future.
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IPTV Market Report with Full TOC at
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The
global IPTV market is expected to witness hefty growth during the
forecast period mainly driven by video-on-demand (VoD) services,
interactive services, multi-view on multi-screens offered by telcos
along with pure-play IPTV services. The market is poised to grow
considerably due to increasing broadband penetration in Asia Pacific,
Middle East and Africa, and Latin America, which helps in meeting the
primary infrastructure requirements needed to deliver IPTV services.
Explosion
of internet content and advancement in mobile devices has ignited a
global revolution in terms of how consumers interact with and access
online content. Increasing demand for better viewing experience has
fueled the adoption of IPTV services worldwide. The proliferation of
cloud-based entertainment services such as HBO Go, Xfinity, Hulu, and
Amazon is enabling viewers to access “TV. Anywhere” by logging
into their online subscriptions through IPTV services. IPTV service
providers have observed increase in adoption of the services across
corporate and enterprise segments. The hospitality industry adopts
IPTV services in order to enhance customer service experience. IPTV
enables hotels to deliver the clear and crisp HD resolution, while
providing virtually limitless entertainment options at the same time.
It also enables hotel to distribute guest information via in-room
television screens, hence parlaying a more eco-friendly and efficient
communication method. This aids hotels in ensuring high customer
loyalty, which in turn increases their business.
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China
has one of the highest numbers of IPTV subscribers worldwide and is
expected to continue to see proliferation in IPTV subscribers during
the forecast period. Reduction in the service costs along with fast
expanding broadband infrastructure and an ever-expanding middle class
income group (population) are propelling the market growth in this
region. IPTV services are availed through internet connection;
therefore increase in broadband penetration is anticipated to
continue contributing to the market growth in the near future.
Government laws to promote broadband connection in the emerging
countries such as India are anticipated to further fuel the number of
IPTV subscribers over the forecast period.
IPTV
solutions enable the distribution of broadcast-quality digital TV and
video content over IP networks to an unlimited number of end-points
such as standard TVs, personal computers, interactive whiteboards,
digital signage, digital AV projectors, or any other video display
device equipped with internet connectivity. IPTV is attracting
noteworthy corporate interest as a tool to communicate with
employees, improve training, satisfy compliance requirements, and
reduce travel costs. Clubs, stadiums, and entertainment venues aim at
offering entertainment services in order to provide an exceptional
experience to their corporate guests and fans. IPTV services make
them realize this goal. Hospitality sector focuses on the customers’
comfort and personalized services; therefore have started adopting
IPTV services.
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Press Release Of IPTV Market
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The
report includes analysis of global IPTV market and provides estimates
in terms of revenue (USD Billion) from 2012 to 2020. Market estimates
are provided for segments, categorized on the basis of end-users, and
geography. The market has been segmented as follows:
The
IPTV Market Segmentation:
IPTV
Market, by Type
Enterprises
- Small Enterprise
- Medium Enterprises
- Large Enterprises
Residential
IPTV
Market Revenue, By Geography
North
America
- Europe
Western
Europe
Eastern
Europe
Asia
Pacific
Asia
Pacific (excluding Japan)
Japan
- Middle East and Africa
- Latin America
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