The
appealing visualization of the curved television models is propelling
its demand in the global market. Presently, the curved televisions
market is limited to commercial trade centers, customers with high
disposable incomes, and high-class shopping malls. As a result, the
market penetration has remained low in 2013 and 2014. Nevertheless,
it is anticipated that the global curved television market will
demonstrate a healthy growth rate in the residential sector.
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Curved Television Market Report with Full TOC at
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In
2013, the global curved television market was worth US$0.14 billion
and is further anticipated to touch US$8.4 billion by the end of
2019, exhibiting explosive 96.7% CAGR between the years 2013 and
2019. Factors such as innovative and enhanced features along with
reduced prices of LED televisions are driving the growth of the
curved televisions market. Innovative technologies such as OLED and
LED are used in manufacturing process of curved television displays
are playing an important role in cost determination.
The
global curved television market is segmented on the basis of the
screen size which is small-sized curved televisions, medium-sized
curved televisions, and large-sized curved televisions.
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- Large-sized curved televisions screen sizes are available in 78 inches, 85 inches, and 105 inches. In 2013, large-sized curved television market was smaller than the other two types. However, the extensive promotional activities by companies such as LG and Samsung across the globe and the alternation in cost are expected to boost the demand of large-sized curved television market during the forecast period. Moreover, consumers in commercial sectors such as shopping malls and hotels are offering huge opportunities for the large-sized curved television manufacturers.
- Medium-sized curved televisions screen sizes are available in 55 inches and 65 inches. The medium-sized curved television is dominating the market in terms of revenue across the globe. This dominance is due to the rising demand of these specific sized televisions in the commercial sector.
- Small-sized curved televisions include screens that are less than 55 inches. Mostly, the standard small-sized curved televisions bear screen size of 48 inches. The demand of the small-sized curved televisions is rising thanks to the reducing prices. In July 2013, Samsung had launched its new model at US$15000, and further in August 2013, the company reduced its cost to US$9000. Owing to which, customers prefer flat screen televisions having similar features at a lower price than curved televisions.
Asia
Pacific to Lead the Global Curved Television Market during the
Forecast Period
The
global curved television market is further segmented geographically
in broad regions such as Asia Pacific, North America, Europe, and
Rest of the World.
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Press Release Of Curved Televisions Market
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In
2013, North America dominated the global market for curved
televisions and held 53% of the total market share in terms of
revenue, followed by Europe. This dominance was mainly due to the
rising demand for customized solutions for television screens in both
the regions. The extensive utilization of these televisions in
commercial buildings and retails shops is driving the curved
televisions market in North America.
The
Asia Pacific curved televisions market is anticipated to exhibit an
explosive 111.3% CAGR during the forecast period, owing to the rising
preference of curved televisions in countries such as China and
India. In addition, companies such as LG and Samsung in the
Asia-Pacific region are the global leaders in television
manufacturing and are further expected to develop solutions which
will improve the customer’s experience.
Entrants
from China to Capture the Global Curved Television Market during the
Forecast Period
Players
in the global curved television market experience a stiff
competition. Some of the prominent players in this market are Sony
Corporation, Sichuan Changhong Electronics Co. Ltd., Haier Group,
Samsung Electronics Co. Ltd., and LG Electronics, Inc. These
companies are leading the global curved television market. However,
the entry of numerous Chinese television manufacturers is anticipated
to take over the dominance of these market players in the near
future.
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