Mobile
application (or mobile apps) is the user friendly software designed
for operation on mobile devices such as smartphones, tablet computers
and other handheld devices. Due to rising popularity of mobile
applications, there have been continual developments in different
categories of mobile apps in recent years. Some of the common
categories of mobile apps include games and entertainment,
productivity, social and personalization, music and lifestyle, travel
and navigation, and others. With the rising demand for smartphones
and tablet PCs globally, the mobile applications market is expected
to grow exponentially during the forecast period. In addition, the
demand for mobile application is also driven by the rising
penetration of Internet based services across the globe.
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Mobile Applications Market Report with Full TOC at
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This
report studies the current scenario as well as the future market
potential for mobile applications, globally. The market for mobile
applications has been segmented into six major application
categories, namely, games and entertainment, productivity, social and
personalization, music and lifestyle, travel and navigation, and
others. The others segment comprises business, finance and utilities
applications. The market for mobile applications has been extensively
analyzed on the basis of store type, geographic presence and
application categories. In terms of store type, the market has been
segmented into native (on-deck) and third-party (off-deck)
applications.
The
market size and forecast in terms of revenue (US$ Bn) for each of
these segments have been provided for the period 2012 to 2020,
considering 2012 and 2013 as base year. The report also provides the
compounded annual growth rate (CAGR) for each segment of the market
for the forecast period from 2014 to 2020.
Geographically,
the market for mobile applications has been segmented into four
regions, namely, North America, Europe, Asia-Pacific, and Rest of the
World (RoW). The market size and forecast for each region has been
provided for the period 2012 to 2020 along with the CAGR (%) for the
forecast period 2014 to 2020. The study also includes qualitative
analysis of the competitive scenario in these regions. The overview
section of the report provides a qualitative analysis of the overall
market highlighting the factors determining market dynamics such as
drivers, restraints and opportunities, along with high level analysis
including Porter’s five force analysis and market attractiveness
analysis.
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The
report concludes with the profiles of major players in the mobile
applications market such as Apple, Inc., Blackberry Ltd., QBurst,
Sourcebits,Inc., Softeq Development Corporation, WillowTree Apps,
Inc., Microsoft Corporation, Handmark Inc., OpenXcell Tehnolabs Pvt.
Ltd., Y Media Labs, Inc. and Google, Inc.
Mobile
Applications Market Segmentation:
Mobile
Applications Market, by Store Type
- Native (On-deck)
- Third-party (Off-deck)
Mobile
Applications Market, by Category
- Games and Entertainment
- Productivity
- Social and Personalization
- Music Audio and Lifestyle
- Travel and Navigation
- Others (Business, Finance and Utilities)
Mobile
Applications Market, by Geography
- North America
- Europe
- Asia Pacific
- Rest of the World (RoW)
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