The
global A2P SMS market was valued at USD 53.07 billion in 2013 and is
expected to reach USD 70.32 billion by 2020, growing at a CAGR of
4.2% from 2014 to 2020. The growth of A2P SMS market is primarily
driven by the increasing number of mobile subscribers. A2P SMS are
currently used for various applications such as updating end-user
with campaign perks, location-based opportunities,
first-hand/breaking news, promoting brands, polling contest, and
transactional messages by major industry verticals such as banking,
financial services and insurance (BFSI), entertainment, tourism,
retail, marketing, healthcare and media.
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Application-to-person
(A2P) SMS is a type of SMS service sent from an application,
particularly a web application to a mobile subscriber. Introduction
of applications such as Blackberry messenger and Whatsapp has
resulted in substantial decrease in P2P (person-to-person) SMS
volume. However, A2P messaging enables businesses and organizations
to reach large targeted audiences of every age, demography and type
of handset at low cost. Thus, A2P SMS offers potential opportunity
for the growth of entire SMS market.
Customer
Relationship Management (CRM) services is the largest revenue
contributing application segment of the A2P SMS market. A2P SMS is
also used for wide range of applications such as, payment
confirmations, appointment reminders, and to send one-time passwords
for two-level verification and offer real-time notification of
fraudulent credit/debit card transactions. Additionally, A2P usage
will be boosted by other applications such as, appointment reminders
from healthcare providers, account updates from banks, mobile event
ticketing and flight updates from travel sites. With growth in global
economy, banking and financial institution, advertising and
e-commerce industry are continuously witnessing growth traction.
Increase in number of mobile subscriptions allows marketers and
banking and finance industry to reach to targeted people through A2P
SMS; thus, fueling the market growth. The application developers,
marketers, and brands are together utilizing SMS to strengthen their
customer base, updating their users with breaking news, campaign
perks, location-based opportunities, and other important information.
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Geographically,
Asia Pacific was the largest market and accounted for 42.2% share in
2013. The region is expected to observe the highest growth throughout
the forecast period. India, China, Japan, South Korea, Singapore and
Malaysia are the key countries in the region. The growth across these
countries is primarily driven by increasing e-commerce industry and
campaigns for promoting brands through marketing activities.
Leading
messaging platform providers and gateway solutions providers in the
global A2P SMS market include Syniverse Technologies LLC., AMD
Telecom S.A., FortyTwo Telecom AB, mBlox, Inc., Ogangi Corporation,
Silverstreet BV, Tanla Solutions Ltd. and Symsoft AB. among others.
The
report studies the global A2P SMS market, and provides estimates in
terms of revenue (USD million) from 2014 to 2020. Market estimates
have been provided for all application segments across geographic
regions such as North America, Europe, Asia Pacific (APAC) and Rest
of the World (RoW).
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The
market has been segmented as follows:
Global
A2P SMS Market Revenue, by Application
- Pushed Content Services
- Customer Relationship Management (CRM) Services
- Promotional Campaigns
- Interactive Services
- Others
Global
A2P SMS Market Revenue, by Geography
- North America
- Europe
- Asia Pacific
- Rest of the World
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