The
smartwatch market has gained significant momentum in recent years due
to the entry of several major players in the market. Most component
suppliers and smartphone vendors such as Samsung Electronics, Inc.,
Sony Corporation, and Apple Inc. are expanding their wearable product
offerings. Furthermore, most smartwatches available in the market
currently work as companion devices; thus, the presence of a large
number of existing smartphone users is a key factor anticipated to
drive the market in the next few years. Companies manufacturing
smartwatches are customizing their operating systems for use in
wearable devices.
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For
instance, Google, Inc. has launched Android Wear, a customized
version of the Android OS for use in wearable devices. Most hardware
manufacturers are entering in the smartwatch market with Android Wear
as the pre-installed OS; thus, the Android Wear OS has been
experiencing significant growth in the smartwatch market.
The
research report on smartwatch market provides a detailed analysis of
the different categories of smartwatches, and helps in understanding
the driving forces behind the popularity of the wearable products. It
also provides an analysis of the major segments of smartwatch market
for the period from 2012 to 2020. The report includes extensive
analysis of the industry drivers, restraints, opportunities, and
market trends. The study provides comprehensive assessment of the
stakeholder strategies and imperatives for succeeding in the
business. This research study focuses on providing market data and
insights, including the size and growth of the smartwatch market. The
report provides a thorough analysis of emerging industry trends, and
the current state of the market. It offers a comprehensive coverage
of the underlying technological and economic factors influencing the
smartwatch business. The prevalent competition in the market is
highlighted through the market share analysis of key players in the
market. Furthermore, the value chain analysis is included in the
report with an aim to provide strategic insights across the supply
chain of the smartwatch market.
The
report segregates global smartwatch market based on operating
systems, and the price range. Different operating systems used in
smartwatches include Android Wear OS, Watch OS, and others. The other
operating systems include Tizen OS, Pebble OS, Firefox OS, and LinkIt
OS. The global smartwatches market is also segmented based on the
price range into high-end smartwatches, mid-end smartwatches, and
low-end smartwatches. The report aims to provide a comprehensive
cross-sectional analysis of smartwatches by operating system and
price range across North America, Eastern Europe, Western Europe,
Asia Pacific excluding Japan (APEJ), Japan, Latin America, and the
Middle East and Africa (MEA).
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Additionally,
the report also includes competitive profiling of leading players in
the industry and various business strategies adopted by them. In
addition, report explores potential opportunities that are estimated
to increase profitability of market participants. The company
profiles section in the report provides overview of the companies,
annual revenue generated for the past two/three years, business
strategies, and recent developments. Companies profiled in this
report include Pebble Technology Corporation, Samsung Electronics Co.
Ltd., Apple Inc., Nike Inc., Garmin Ltd., Sony Electronics Inc.,
Fitbit Inc., Martian Watches, ConnecteDevice Ltd., and Qualcomm
Incorporated
The
global smartwatch market is segmented into following segments:
Smartwatch
Market, by Price Range
- High-end Smartwatches
- Mid-end Smartwatches
- Low-end Smartwatches
Smartwatch
Market, by Operating System
- Android Wear
- Watch OS (iOS)
- Others
Smartwatch
Market, by Geography
North
America
Europe
- Eastern Europe
- Western Europe
Asia
Pacific
- Asia Pacific Excluding Japan
- Japan
- Latin America
- Middle East and Africa
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