Biaxially
Oriented Polypropylene (BOPP) is formed when polypropylene films are
stretched and extruded in both directions, i.e., across machine
direction (AMD) and machine direction (MD). This process of creating
biaxial formation increased clarity and strength of the polymer. BOPP
is manufactured by two methods: bubble method and tenter method. The
properties of BOPP are high tensile strength, high clarity and gloss,
excellent water vapor barrier, oil and grease resistant and puncture
and flex-crack resistant. The applications of BOPP include packaging
of food products, labeling, pressure sensitive tapes, consumer
products, stationary, metalizing and pharmaceuticals.
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Biaxially Oriented Polypropylene Market Report with Full TOC at
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Burgeoning
global packaging industry is expected to drive the biaxially oriented
polypropylene market. The packaging industry in developed as well as
developing countries is growing as a result of an increasing
consumption of consumer goods, which in turn drives the need for more
sophisticated packaging. Much of this increased consumption is
attributable to higher disposable incomes of the middle class in
developing countries. A thriving consumer goods market indirectly
boosts demand for BOPP. Further, upcoming global sporting events and
an increased life expectancy are driving the packaging industry in
emerging markets such as Brazil. Higher life expectancy is boosting
demand in the pharmaceutical and food packaging market, which in turn
is driving the BOPP market. However, price volatility in raw material
prices is expected to hamper the BOPP market. Raw material used in
its manufacture is polypropylene which is a crude oil derivative and
hence subject to crude oil supply and price volatility. New high
performance and cost effective product developments through research
& development activities is expected to provide immense
opportunities for the players in the BOPP market.
Asia
Pacific was the largest market in terms of production and consumption
of biaxially oriented polypropylene. Growing flexible packaging
industry and changing consumer behavior is expected to drive the
market in the region. North America followed Asia Pacific in terms of
consumption of BOPP. Shifting consumer preference towards flexible
packaging and labeling of the consumer products is expected to fuel
the market in the region. In addition, governmental regulations those
imposes labeling of consumer products is further driving the market
in the region. Growth in demand from Europe was moderate, but it is
expected to gain momentum in the near few years.
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Global
biaxially oriented polypropylene market is consolidated with few
players present in the market. Major players are having presence
across value chain with backward integration. Market players are
coming up with innovative products for packaging applications.
Product innovation forms the major part of business strategies for
the players which requires strong research & development
activities. Mergers & acquisitions are quite prominent in the
market to gain regional market share. Strategic alliances are also
part of business strategies for few companies. For instance, Granwell
Products entered into the strategic alliance with Formosa Plastics
Group of Taiwan. According to this alliance, Granwell Products uses
BOPP manufacturing technology of Formosa Group. Further, marketing
and branding are major affecting business strategies among the BOPP
market players. These players adopt aggressive marketing strategies
to retain or to gain market share in regional markets.
Some
of the key players in biaxially oriented polypropylene (BOPP) market
include Innovia Films, Cosmo Films Ltd., Dunmore Corporation,
Kopafilm, Ampacet Corporation, Granwell Products, Taghleed
Industries, Coperion K-Tron, Vibac, Borealis AG, Arkema S.A., China
National Petroleum Corporation, Du Pont, The Dow Chemical Company,
SABIC, Sinopec Corp, Exxon Mobil Corporation, Formosa Plastics Group
and Eni S.p.A.
This
research report analyzes this market on the basis of its market
segments, major geographies, and current market trends. Geographies
analyzed under this research report include
- North America
- Asia Pacific
- Europe
- Rest of the World
This
report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
This
report is a complete study of current trends in the market, industry
growth drivers, and restraints. It provides market projections for
the coming years. It includes analysis of recent developments in
technology, Porter’s five force model analysis and detailed
profiles of top industry players. The report also includes a review
of micro and macro factors essential for the existing market players
and new entrants along with detailed value chain analysis.
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